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tal.co
Platform

Source Analytics: Know Which Channels Produce Your Best Hires

Source analytics closes the loop between recruiting spend and hiring outcomes. TAL.co tracks every candidate from their originating source — recruiter network, AI sourcing agent, job board, referral, or inbound — through to placement and retention, attributing outcomes to channels accurately.

Recruiter performance matrix
Speed →Quality →Top performersABCDEF

Bubble size = submission-to-hire rate. Scores derive from real placement outcomes.

Source Analytics Capabilities

Full Source-to-Hire Attribution

Every candidate's originating source is captured at entry and tracked through every stage — submission, interview, offer, acceptance, and retention — so outcomes are attributed accurately.

  • Channel types: recruiter marketplace, AI agent, job board, referral, inbound
  • Sub-attribution: which specific recruiter, which agent run, which posting
  • Retention data extends attribution through 90-day milestone

Channel ROI Comparison

Compare cost-per-hire, time-to-fill, submission quality, and retention across all active channels — revealing which sources produce the best outcomes per dollar.

Recruiter Source Performance

For recruiter-sourced candidates, attribution is tracked to the individual recruiter — enriching the performance scoring layer with source-level data.

Trend Analysis

Source effectiveness trends over time — identifying when a previously strong channel is declining and when a new source is producing outsized results.

Channel Performance Across Every Source

Source analytics compares every channel across quality, cost, and retention — with trend lines that surface what's changing.

Recruiter performance matrix
Speed →Quality →Top performersABCDEF

Bubble size = submission-to-hire rate. Scores derive from real placement outcomes.

What Source Analytics Reveals

4.2×
Range in cost-per-hire between best and worst channels in typical hiring stacks
34%
Average reduction in total sourcing spend after 6 months of source-guided optimization
2.7×
Better retention outcomes from top-ranked source channels vs. bottom-ranked

Source Data as a Strategic Input

Source analytics isn't just retrospective reporting — it informs forward-looking decisions. When AI agent sourcing is outperforming external recruiters on a specific role type, that data supports reallocation of recruiter spend. When a job board channel is producing high submission volume but low interview conversion, it signals a sourcing fit problem that can be corrected.

Over time, source analytics builds an organization-specific picture of the recruiting market for your roles — which channels work, which don't, and why — that no general benchmarking data can replicate.

FAQ

Questions, answered

How does TAL.co attribute candidates who appear in multiple sources?

First-touch attribution is used by default, capturing the originating source. Multi-touch attribution models are configurable for organizations that want to credit sourcing assists as well.

Can source analytics be filtered by role type, function, or level?

Yes. All source analytics views are filterable by role type, function, level, geography, and time period — enabling targeted analysis rather than org-wide averages.

Is source analytics available to recruiters in the network?

Recruiters see their own source performance data. Company-level cross-channel analytics are visible only to hiring team admins and talent leaders.

Stop Spending on Sources That Don't Work

Full source-to-hire attribution across every channel, recruiter, and AI agent.